Services
Research, design and brand — priced as a decision, not a deliverable.
Four practices, one team. Most engagements combine two of them, because the brief that arrives is rarely the brief that needs answering.
01
Strategy & Research
Decide what to build before deciding how it looks.
Five conversations and a week in your own data usually beat a month of debate. We size the problem, find where value is leaking, and write the brief the design work answers to.
- Decision-shaped research plan
- Customer interviews and support-data review
- Opportunity sizing and prioritised scope
- Measurement plan tied to the outcome
02
UX/UI & Web Design
Interfaces judged on what they let people finish.
Information architecture, interaction design, visual design and prototypes for SaaS products, dashboards and marketing sites — embedded with your team or delivered as milestones.
- IA and flow design
- Interactive prototypes for the risky paths
- Production-ready screens and states
- Handover with engineering in the room
03
Branding
The parts that hold while the positioning moves.
Typography, colour, tone and narrative built so an in-house team can extend them without us. We finish one real surface at production quality rather than twelve mockups.
- Logo and type system
- Colour and tone of voice
- One live surface finished end to end
- Guidelines written for the next hire
04
Visual & Motion Design
Motion that answers a question, not motion as garnish.
Illustration, art direction, interface motion and explainer reels, all derived from the same foundation so the product and the marketing look related.
- Art direction and illustration
- Interface motion principles and specs
- Reels and launch assets
- Reduced-motion behaviour designed, not derived
Three ways to work with us
Embedded
We join your rituals for a fixed number of days a week. Best when the roadmap is moving and the work needs to move with it.
Milestones
A defined scope, a fixed sequence, dates you can plan around. Best for a launch, a rebrand, or a redesign with a hard deadline.
Diagnostic
Two weeks, one question, a written answer with evidence. Best when you suspect the problem is not where everyone is looking.
Questions before we start
- What does Lines & Frames do?
- We are a research-driven design studio working on product design, brand and websites for startups and SaaS companies. Engagements combine strategy and research, UX/UI and web design, branding, and visual and motion design.
- How do you price design work?
- By the shape of the engagement rather than by deliverable. Embedded work is a fixed number of days a week; milestone work is a defined scope with dates; a diagnostic is two weeks on one question with a written answer. Tell us the decision and the deadline and we will propose the shape that fits.
- Do you work with early-stage startups?
- Yes. Early-stage work concentrates on the durable decisions — typography, spacing, tone, image direction and one live surface finished properly — rather than a full identity built on positioning that is still moving.
- Can you work with our in-house engineering team?
- That is the default. We hand over with engineering in the room, design tokens named by role, and the reasoning written down, so the team can extend the work without us.
- Which industries do you specialise in?
- SaaS and B2B, fintech, edtech, healthtech, marketplaces, and AI and developer tools. We are deliberately not sector-agnostic — those are the categories where we are useful on day one.
Tell us the decision you are trying to make.