· 4 min read
Lines & Frames partners with Cueston
We have partnered with Cueston, an in-app guidance platform, so the redesigns we ship come with onboarding and real usage data from day one.
- Onboarding
- Product
- SaaS
The short version
- Lines & Frames and Cueston now plan the first session together: what users do, in what order, and which step needs guidance.
- Tours, tooltips and checklists ship with the redesign instead of months after it.
- Both teams read the same activation data after launch, and that shapes the next design round.
Most of our engagements end the same way: the new screens ship, the brand looks sharper, and then everyone waits to find out whether people actually reach the moment where the product becomes useful to them. We design that moment carefully, then hand it over and lose sight of it.
That gap is why we have formed a strategic partnership with Cueston, an in-app guidance platform for SaaS teams. Cueston puts tours, tooltips, checklists, banners and surveys on top of a live product, and shows what users did next. We design the product people meet; Cueston guides them through it and tells us both what happened. Cueston has announced the partnership on its blog too.
In-app guidance for SaaS products
Tours, tooltips, checklists, banners and surveys on top of your live product, with analytics on completion, drop-off and activation.
Visit cueston.comWhy we chose to partner
Design and onboarding are usually bought separately, by different people, at different times. The result is predictable: a carefully designed interface with a generic tour added months later, or a product tour that papers over a flow that should have been redesigned. Neither is what the client paid for.
We start every project from research and the decision a team needs to make. Cueston gives that research a feedback loop inside the live product. Together, the first session is designed on purpose, guided where it needs guidance, and measured from the first day.
- One plan for the first session: what users should do, in what order, and which step deserves guidance.
- Design decisions backed by real behaviour: Cueston analytics show where people stop, so the next iteration targets the real problem.
- Faster launches: guidance ships with the redesign instead of months after it.
How we work together
Activation design sprints
We map the path to first value and design the screens. With Cueston we decide which moments need a tour, a tooltip or a checklist, and those are built on the new interface before launch rather than after it.
Guidance that matches the brand
We set the visual language once in Cueston’s design settings, so every tour, tooltip and banner looks like part of the product instead of a layer on top of it.
Shared measurement
After launch, both teams look at the same data: completion, drop-off and activation. That shapes the next design round, so the second iteration is built on what users did, not on what we assumed.
Referrals both ways
Our clients get a guided Cueston setup as part of the engagement. Cueston customers who need a deeper product or brand redesign get an introduction to us.
We start every engagement with the decision a team needs to make, and we want to see what happens after we ship. Cueston gives our clients a way to guide users through the new experience on day one, and gives us real behaviour to design the next iteration from.
A redesign is a promise to users that the product just got easier. Lines & Frames designs that promise and Cueston helps keep it in the first session, where most SaaS products lose people. Working together, we can show a client exactly what changed after launch.
What this means for your team
If you are planning a redesign, a repositioning or a new onboarding flow, you no longer have to treat design and activation as two separate projects. Talk to us about the product and the brand, or start with Cueston and they will bring us in when the problem is bigger than a missing tooltip.
Questions we get asked
- What is Cueston?
- Cueston is an in-app guidance platform for SaaS teams: tours, tooltips, checklists, banners and surveys on a live product, with analytics on completion, drop-off and activation.
- Do I need to use Cueston to work with Lines & Frames?
- No. The partnership is an option for teams whose redesign includes onboarding or activation goals. Every engagement still starts from the decision the team needs to make.
